“You don’t like anything on local radio/ So you fumble around ’til you land on NPR/ And listen to world news” -Local Natives (World News)
After spending a few years working for Whole Foods (which in my humble opinion is the best market/company to work for), I really grew to appreciate all things local. As a company, Whole Foods knew that in order to grow and sustain, they had to support the community around them. I would much rather support local merchants and projects because they have a bigger immediate impact on myself and the community. So, it is safe to say that my local love runs very deep.
As a “community service of Santa Monica College”, “KCRW (http://www.kcrw.com/) is Southern California’s leading National Public Radio affiliate, featuring an eclectic mix of music, news, information and cultural programming.” From “Morning Becomes Eclectic” which features classic and emerging artists to their plethora of news shows that are stored online and can be listened to at anytime, KCRW is creating a revolution in alternative radio. It is creating new opportunities for a complete mixture of music, art, and ways to stay active politically as well as socially. No longer do you need to be dependent on a radio station that may only have news or may play the same five songs all day long. You have a glorious mix of all things that you love, and you can listen locally and even beyond. Welcome to KCRW. Your listening will never be the same.